William Butler Yeats’ The Magi Essay -- The Magi Essays

William Butler Yeats’ The Magi   Ã‚  Ã‚   Briefly stated, William Butler Yeats’ The Magi is a poem about people who, upon reaching old age, or perhaps just older age, turn to God and the spiritual world for fulfillment and happiness. We are told in the footnote to this poem that, after writing The Dolls, Yeats looked up into the blue sky and imagined that he could see "stiff figures in procession". Perhaps after imagining these figures, Yeats debated within himself whom these pictures could represent. Yeats then went on to write The Magi, a poem which is full of symbolism, a literary technique that he greatly valued.   Ã‚  Ã‚   In the first two lines of the poem, Yeats writes "Now as at all times I can see in the mind’s eye, / In their stiff, painted clothes, the pale unsatisfied ones". Yeats is saying that when he looks into the blue sky, towards heaven above, he is reminded of all those people who have spent their lives "playing the game". These people have achieved great success and have many wonderful things, such as their "stiff, painted clothes," but still they feel as if their lives are incomplete. Despite everything they own and the pride they feel in what they have accomplished, they are not quite happy with their lives as a whole.   Ã‚  Ã‚   The fourth line of the poem, "With all their ancient faces like rain-beaten stones," clarifies for me that Yeats is talking about people of an older generation. He is certainly not talking about unsatisfied twenty- or even thirtysomethings. Yeats uses simile in this line to describe faces that are well worn. These faces belong to people who have experienced the stresses and strains of life. They are no longer vibrant and distinct, but are instead bland and unremarkable. These are people who ... ...and successful and are turning to God for solace. They are choosing to honor and revere him in the hopes of finding everlasting peace and happiness.   Ã‚  Ã‚   Perhaps Yeats wrote this poem out of frustration with his own life. Maybe he felt that he also was one of the "pale, unsatisfied ones". He may have been struggling with the strains brought upon him by success. He may also have been going through a time of indecision in regards to his own spiritual life. Whatever the reason for his writing The Magi, Yeats wrote a poem rich in symbolism and imagery that many people could then, and can now, relate to on a very personal level.    References Ellmann, Richard and Robert O'Clair, eds. The Norton Anthology of Modern Poetry, 2nd edition.   New York:   W. W.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Norton, 1988. Urdang, Laurence, ed.   The American Century Dictionary.   New York:   Oxford UP, 1995.

Original Course work †Urban Myths Essay

The scream rang through the trees. Pounding footsteps thudded their way through the wood. Twigs snapped and cracked like brittle bones. She slowed down to a trot, trying to make sense of where she was. Her ears pricked. Listening for following footsteps. Realising she had been holding her breath, she gasped and air flooded her body. Only half an hour before she had been sat perfectly happy with her boyfriend. Her vision glazed over as silent drops fell to the ground, remembering how Josh had got out of the car to investigate a noise they had heard. She sank down to the bottom of the tree, as she recalled how ten minutes later, when he hadn’t returned, she had got out, only to find his pale form hanging from the tree above. Blood stained the top of the car where it had spilt from his neck, draping down over his shoulder like a carpet of scarlet. Whoever done this mustn’t be too far away. They could be watching her, waiting for her†¦ â€Å"The bodies of two teenagers have been found in Thornby Woods early this morning by a local dog walker. The bodies have been described as horrifically mutilated and the result of a brutal murder. At the moment police are investigating leads including the name â€Å"Aidan† spelt in blood on the roof of the car. Hopefully this will bring the monster to justice.† â€Å"I can’t believe something like that could happen here, it’s just so unbelievable†, said Diana. The others nodded in agreement. The four were sat around a table in their local cafà ¯Ã‚ ¿Ã‚ ½. There was Diana, Jack and the twins, Kerry and Kevin. The twins with their unique coppery red hair and blue startling eyes, stood out from Diana and Jack with his plain name, and fairly plain features. â€Å"You know what this sounds like†, said Jack then hesitated, â€Å"the urban legend about the guy in the car with his girlfriend†. The others looked at him. â€Å"But they’re made up stories, they would never come true†, argued Diana. The twins, who had a habit of speaking in unison, started speaking but then fell silent, as the television in the corner of the cafà ¯Ã‚ ¿Ã‚ ½ flashed on again and more about the murders was broadcast. Later that night, Kerry was sat in the library. The essay she was trying to write was starting to give her a headache. The ticking clock, mounted on the wall, showed her it was nearly midnight. As she stifled a yawn, she pulled the books shut and gathered up her stuff. Silently, she made her way down the deserted corridors and up the stairs to her room. When she arrived she turned the key slowly in the lock, so as not to wake her roommate, Stacie. She climbed into bed and her eyes shut as her head rested on the pillow. The next morning, sunlight streamed through the windows. It was a Monday morning and everyone was trying to stay in bed as long as possible. Suddenly, the silence was broken as a scream rose from Kerry’s room. Kevin and Diana were first there. As they pushed the door open, they saw Stacie’s dead body surrounded by bloodstained sheets. Kerry was whimpering softly, slouched against the bed. Kevin noticed the mirror out of the corner of his eye. Smeared across the glass in blood-red lipstick were the words, â€Å"Bet you’re glad you didn’t turn on the light†. It was signed ‘Aidan’. Kevin rushed over to Kerry, trying to comfort her, glancing over his shoulder at Diana. She stood like a statue, a shocked expression spreading across her face. Jack came rushing into the room. â€Å"What’s happened†¦?†, he broke off. He had seen the body. The four friends sat bewildered, silently hugging each other. Kerry couldn’t concentrate. Everyone had thought it best if she went to her lessons and tried to forget about it, but she couldn’t. Her mind kept going back to that morning when she had opened her eyes. The first thing she had seen was the body. The bloody image flashed before her. Finally, after what had seemed like hours, the end of college bell rang. Kerry slowly made her way over to the cafà ¯Ã‚ ¿Ã‚ ½ where she was going to meet Jack and Kevin. When she arrived, no one else was there, so she pulled a magazine out of her bag. As she did so, a plain envelope came with it and dropped to the floor. Curiously, she tore it open and jerked the paper out. â€Å"You’re next†, it spelt out, in carefully cut out letters from a newspaper headline. Kerry crammed the paper back in the envelope, as Jack and Kevin came through the door. â€Å"You feeling any better?† asked Jack, concerned. Kerry nodded her head and had to force a smile. â€Å"You know, this murder also sounds like an urban legend, don’t you think?† Jack continued, ignoring Kevin’s warning look. â€Å"Who do you suppose is behind it?† Drew, the class swot, came over. â€Å"Have you not heard? The police are looking for a man with the name Aidan, round about 20 years old†, he recited, sounding like a news reporter. â€Å"Why?† asked Kerry, turning her head towards Drew. â€Å"The name has been found at both the murder scenes, so it’s likely it was left by the killer† â€Å"But I don’t know anyone called Aidan†, said Kerry puzzled. â€Å"Could be an outside job, it doesn’t have to be anyone on campus. Do you know anyone that would do something that sick?† â€Å"I suppose it makes it more likely to be some lunatic,† half-whispered Kerry, but Drew had already turned away and had started telling the news to the table next to them. â€Å"Hey guys.† Their conversation was interrupted by Diana’s arrival, which was always noticeable. Her slim figure and blonde hair made her popular with the boys. She joined them at the table. â€Å"So has everyone has a nice day?† she said with a smile. The others just looked at her. Kerry looked as though she was about to cry. â€Å"Oh sorry, I forgot about this morning,† she answered cheerfully. Kerry’s chair scraped back as she got up to go. She pulled her bag onto her shoulder and left without saying a word. â€Å"What’s up with her today?† questioned Diana. â€Å"Well maybe she’s upset ‘cos one of her friends was murdered right underneath her nose and she found the body!† exclaimed Jack. Kerry had gone to the library. She couldn’t stand being in her room after what had happened. As she sat, staring at the open book infront of her, but not taking one word in, a voice called out her name. Turning sharply around, thinking it could easily be the killer, she saw, to her relief, it was Jack. â€Å"I just came to see if you were all right.† He muttered his apology for scaring her. â€Å"Yeah. I’m okay†¦ well sort of,† she smiled back. â€Å"I just thought, well Diana wasn’t exactly being sympathetic before and when you walked out, you looked upset to me. I though someone had better come after you.† He paused and looked at her, â€Å"You sure you’re all right?† Kerry looked away and sighed. â€Å"Well not exactly, I got this letter, someone must have planted it in my bag.† She handed over the letter to Jack. His eyes scanned the letter and his expression turned into that of alarm. â€Å"You really should take this to the police,† he said, his eyes piercing her own with serious anxiety. She turned her head so she wouldn’t have to stare into his hazel eyes, so caring, so tender, so†¦ â€Å"What’s the point?† her voice shuddered, â€Å"It doesn’t mean its necessarily from him. It’s probably some dumb kid playing a sick joke to upset me† â€Å"Well, if you’re sure. But come on, don’t you think you should call it a day?† Jack said, standing up and taking Kerry’s bag. â€Å"Where am I going to sleep? I mean, I don’t want to sleep in my room tonight,† she shivered. â€Å"I’m sure you can share Diana’s room. Come on we’ll go up there now.† Kerry followed Jack and together they walked up the three flights of stairs to Diana’s room. Ten minutes later, Kerry sat on the spare bed, while Jack said his good byes. Finally they were left alone. â€Å"Look I’m really sorry about before you know. I really shouldn’t have said that,† apologised Diana, humbly. â€Å"Its okay,† said Kerry smiling at her friend and laying back on the bed. A large sigh rose from her chest. She looked around the room, so much different from her own. The walls were a soft shade of purple with various famous prints dotted around. Cream curtains hung at the windows, drawn back gracefully, allowing the orange, golden sunlight to stream in. Her eyes moved around the room and stopped at the desk placed in the corner. There, lying on a pile of schoolbooks, was a newspaper, maybe a day or two old. Kerry could clearly see off-cuts and torn pages nestled on top. â€Å"Have you been working on a project?† she asked, the sarcasm stung her words. â€Å"What do you mean, project†¦?† Diana’s eyes followed her gaze. Her laugh rang through the room. â€Å"Yeah, it’s a project all right.† Kerry instantly sat up on the bed and turned to face Diana. â€Å"You†¦Ã¢â‚¬  she spat accusingly. Diana let out a jeering laugh. â€Å"I wondered how long it would take you to realise,† she half laughed, half spoke. â€Å"Realise what exactly? That you sent me that letter? How could you be so cruel?† cried Kerry, scrambling off the bed and onto her feet to face Diana. â€Å"Cruel? You don’t even know the meaning of the word, cruel!† â€Å"What†¦What precisely do you mean?† questioned Kerry, her throat tightening. â€Å"When I saw that girl and boy in the car, I though that it was you and Jack†¦Ã¢â‚¬  â€Å"You mean, you†¦you didn’t, did you?† Kerry stared in disbelief. â€Å"Yeah, I followed them, then killed them, if that’s what you’re trying to say. The stupid thing was, I didn’t realise it wasn’t Jack until he was dead. And of course the girl had to go in case she saw anything,† sneered Diana, boasting about her serial killing. She quickly strode to the door and locked it before Kerry even had a chance to move. Kerry noticed for the first time, that even though Diana was pretty, she was tall, fit and could probably easily manage to hold someone in a struggle. Kerry caught her breath and inhaled deeply. â€Å"But why did you kill them because you thought they were Jack and I? Why did you want to kill us?† Diana hesitated. â€Å"You don’t understand anything? Do you? Well†¦ I suppose we have a few minutes before I have to kill you.† Her hand rose from behind her back. The sharp point of the knife sparkled in the autumn light, sending spears of the reflected spark, dancing on the walls. With the knife poised, ready for action, she continued. â€Å"I thought I could have anyone I wanted. But I didn’t want anyone I wanted Jack.† Her eyes flashed, dangerously. The knife still held, it’s flickering gleam reflected into Kerry’s eyes, dazzling her. Kerry swallowed, her heart beating faster, yearning to escape this torture. â€Å"I wanted Jack badly,† Diana continued, walking in circles around Kerry, as though she the predator and Kerry the prey. â€Å"But, he didn’t want me, did he? Oh no, he wanted you!† she hissed. â€Å"Me?† stammered Kerry, â€Å"I didn’t know.† â€Å"Of course, you, wouldn’t, spat Diana, â€Å"so I thought, well if I can’t have him, no one can. Especially you! So I came up with a nice, simple plan to kill you both. You could rot in hell together for all I cared.† â€Å"So when you killed Stacie, you thought†¦Ã¢â‚¬  â€Å"I was killing you,† Diana finished. â€Å"Yeah! Stupid mistake really, but I made up for it by making it look like it was to scare you. Funny really how urban legends can come true, isn’t it.† By now Diana was stood face to face with Kerry. â€Å"Anyway, enough talk! Now you get what’s been coming to you.† She laughed and thrust the knife down infront of her, ripping the air apart. Kerry stumbled backwards to the other side of the room. Her sweaty palms clambered at the door handle. â€Å"Looking for this?† taunted Diana holding the key out. Staring blindly around, Kerry picked up a chair and threw it at Diana. It narrowly missed her and smashed into the wall. Diana was moving forward, knowing that Kerry didn’t have anywhere to go. Only the bed stood between Kerry and her attacker. Diana drove the knife into the bed, ripping the duvet and shredding the sheets. In the commotion of feathers from the pillow, Kerry ran to the door and started banging and shouting for help. Surely someone would hear. In the meantime, Diana continued to pursue her. Kerry grabbed at anything; books, furniture, pens went flying. Some managed to hit Diana, obstructing her. Trying not to get injured by the knife, Kerry attempted to take it off Diana. Diana stood up, her eyes blazing like the fires of hell. â€Å"One thing I don’t understand,† said Kerry, trying to buy more time, â€Å"is why the name ‘Aidan’ was found at the murder scenes.† â€Å"Ever though of rearranging my name?† panted Diana, â€Å"Diana spells ‘Aidan’. No one was clever enough to guess that. It even managed to put the police off. Now stop this idle chit-chat and let me kill you, nice and slowly,† her voice cackled as she flew at Kerry, the knife close to her throat. Kerry tried to push her arm away. She couldn’t keep her off for much longer. She battled with Diana and they both lost their balance. Tumbling over Diana had the better position, holding the knife inches away from Kerry’s neck. â€Å"Goodbye Kerry†¦Ã¢â‚¬  The door to the room flew open. The surprise stopped Diana as she looked up. Jack and Kevin stood gaping in horror at the scene. Rapidly, they ran over and pulled Diana off Kerry. The knife dropped to the floor with a clang. Five policemen were standing in the entrance and with Kevin’s help, carried the screaming Diana away. Jack was left helping a very shaky Kerry to her feet. â€Å"I heard screaming,† he mumbled, â€Å"I rushed to help with Kevin.† Kerry didn’t say a word. Tears swept from her eyes, as she realised the terror was over, and she was still alive. A far away shriek disturbed the comforting silence surrounding Kerry and Jack. The wail of sirens echoed into the distance. â€Å"It’s all over now, I promise you,† Jack, holding Kerry, â€Å"I promise†

Poem, Mother Of Son, By Langston Hughes Essay - 1084 Words

Poetry Journal Assignment In the poem, Mother to Son, by Langston Hughes, the author highlights counsels a mother to her son, to be persistent, not to let discouraged by obstacles that arise in life, posing herself example, â€Å"Life for me ain’t been no crystal stair†¦But all the time I’se been a-climin’ on.†, the image of a mother lovingly, wisely talking to her son about life.The language used by the mother shows that she was not an educated person and words such as â€Å"Tacks†, â€Å"splinters†, â€Å"boards torn up† suggests that life was not so easy for this woman. Obstacles of life are often very sharp, the challenges are difficult and painful, like a ladder with all kinds of defects, which is very difficult to be ascent. The way this mother describes her journey through this life, make the reader to understand that she is a black woman who had faced a lot of obstacles in her quest to move forward in life from the whites , â€Å"And sometimes goin’ in the dark, Where there ain’t been no light. So, boy, don’t you turn back.† Any parent wants for his/her child to succeed in life and often he/she is able to sacrifice everything for that. Even an uneducated mother has in her the desire to see their child happy, and she is able to sacrifice herself. The mother in our poem encourages her child not to give up, not to stop no matter how hard will be, despite all the challenges of life, â€Å"So, boy, don’t you turn back. ‘Cause you finds it’s kinder hard. Don’t you fall now - â€Å" In contrast with theShow MoreRelatedThe Poem Mother to Son by Langston Hughes690 Words   |  3 PagesThe poem â€Å"Mother to Son† by Langston Hughes expresses a message that society can relate to. 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Should Marijuana Be Legalized - 986 Words

Drugs along with alcohol and tobacco are claimed to negatively affect human in both physical and mental ways. While alcohol and tobacco are legally sold and consumed, drug legalization is still a controversial issue in the America. There are twenty three states that have legalized marijuana-an iconic drug substance- for medical purposes. California is the first state in the country that legalized it in 1996, and New York State is the newest member. Even though marijuana is legal in these states, and so far, it has not created any outstanding trouble yet, it is just one type of the hundreds types of drugs. There are more dangerous drugs such as heroin, cocaine, or cracks that severely exploit human’s mind and body. These types of drugs cannot be legal because if drugs are legal, it is approachable for everyone evens children and youngsters, and even more, it leads to health problems. In addition, drug legalization was a failure in other countries and states. The legal availabilities of drugs make drugs easily obtainable. Once being legalized, drugs will be accessible to all drug users since drug users legally obtain drugs from personnel who are trained to prescribe an adequate amount of drugs for patients, which can be problematic (Rangel 288). The rate of addiction will be likely to skyrocket when drugs are available because with â€Å"legal obtained drug†, people will take advantage of it causing addiction (Rangel 288). Moreover, beside the legal drugs, there is still aShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. 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Pestel for HM in China - 5292 Words

PESTEL China 1. Politics Today’s China is the most populous country in the world and is so one of the most important political and economical forces in the world. 1.1. Country name In English China is official called â€Å"People’s Republic of China† https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html and in Chinese â€Å"Zhonghua Renmin Gongheguo† https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html. 1.2. Capital The capital of China is Beijing, which is located in the north eastern part of China. The city has 15, 5 million citizens and is the political center of China. 1.3. Government type The Chinese constitution from 1982 says that China â€Å"is a socialist state under the peoples democratic†¦show more content†¦The State Council is represented by the premier who is â€Å"Head of the government† CIA, vice-premiers, State councilors, ministers in charge of ministries and commissions, the auditor-general and the secretary-general. The Premiere is suggested by the president and verified by the congress. The other members of the State Council are suggested by the premier and verified by the congress. The State Council’s main functions consist of implementing the â€Å"principles and policies of the Communist Party of China†, accomplishing the regulations and laws and â€Å"dealing with such affairs as Chinas internal politics, diplomacy, national defense, finance, economy, culture and education†. (Government) In addition to that, the State Council has â€Å"the power of administrative legislation, power to submit proposals, the power of administrative leadership, the power of economic management, the power of diplomatic administration, the power of social administration, and other powers granted by the NPC and its Standing Committee†(Government) Central Military Commission The Central Military Commission represents the military organ. Its main function is to command the armed force in China. 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Dining in vs. Dinging Out Free Essays

Informative Speech Dining Out VS. Dining In INTRODUCTION I. Attention getter/relevance: The Price of food has TRIPLED, Which results in the price of fast food has double just form the past two years. We will write a custom essay sample on Dining in vs. Dinging Out or any similar topic only for you Order Now II. Establish Credibility: I have gained knowledge and tips on how to save money by cooking your meals at home by doing so you can save over a 1000$ a month. III. Thesis Statement: By the end of my presentation, you will have the knowledge to cut the cost of food and you will think twice before you visit your local fast food restraint. IV. Preview: The focus of my speech is to give you pointers on how to cut the cost of food, and getting a home cook meal in a convenient amount of time. BODY I: First (signpost), why is preparing food at home less expensive then dining out. The cost of fast food has double in the past two years. A today’s economy has changed, meaning that all living expenses like rent food and gas prices has gone up as well. b. Studies has shown that dining out three times a week for a family of four can cost up to 400$. c. Money can be saved by cutting back on dining out and fast food by simply cooking from home. I. 2.Second (signpost) the main reasons why people dining out because of their busy life styles. a. There are many adults that work over 40 hours a week, or has resign back in school or some are doing both all while supporting there families. b. Most people way of thinking is it’s much easier to buy per pared food rather than slave over a hot stove daily. c. Little do they know it’s a lot of things you can cook from home with in convenient amount of time. Transition: Let’s review home cooked meals are cheaper than dining out every night. When you prepare your food from home, your relocked to save over a 1000$ monthly.There are meals that you can prepare at home in a convenient amount of time. II. Continue following format for remainder of main points†¦ CONCLUSION I. Signal/summarize main points: because of today’s economy living expenses like rent food and gas prices has gone up. Preparing food at home less expensive then dining out. II. Thesis statement/Relate to introduction: Now that you know more information on how to save money and time by cooking a prepped meal at home, I hope that you take what you learned and put it into use. I promise you want be sorry. How to cite Dining in vs. Dinging Out, Papers

Theoretical Framework and Hypothesis Development †Free Sample

Questions: 1.There are three basic features that should be present in any theoretical framework. Discuss these features? 2.(i) Is there or are there any alternative approaches that would allow jesse to develop a conceptual model? (ii) Describe the advantages and disadvantages of undertaking a literature review to develop a model? (iii)Describe the advantages and disadvantages of the alternative approaches that you have come up with? 3.(i)label the variables of jesses conceptual model in terms of independent, dependent, moderating and /or mediating variables? (ii)Explain the general difference between the moderate and mediate variables? 4.Develop the relevant hypotheses based onJesses model (use directional hypotheses)? 5.(i)Provide a thorough evaluation of Jesses argument? (ii)Provide a better explanation of why we would expect these relationship to exist? Answers: 1. The basic features of theoretical framework are:- i- The factors which are considered to explain the study should be clearly discussed and labelled. The relationship between these factors and how they are interrelated. ii- Literature survey i.e the facts from the previous research and findings. iii- Graphical representation or schematic diagram of the theoretical framework that reader can easily understand what the researcher wants to represents. The theoretical framework is the comprehensive way of researcher how to show the facts about the study he is doing clearly and precisely. The proper labelling of the facts he wants to highlight about the study. Like if we take the example of the given topic of the social network, the proper framework of the study done is given with the help of the examples ofApple community, Harley Davidson community etc. how managers of the community attract the people and engage them with it. This help in dispersion of the various new ideas with community members. The discussion of the previously found facts and relating it with the newly found variables should be comprehensively shown in the theoretical framework. This will help the reader to have a keen look on labelled features. The most important feature in the theoretical framework is the graphical representation of schematic diagram representation of the variables which are discussed in the study. This is a clear picture which shows and helps the reader to comprehend the theoretical explanation of the variables. 2- a) As the study shows that jesse has only considered the literature survey of the online communities. There are some other ways in which jesse could develop the conceptual model. These are:- By collecting the real and practical facts by working on the subject .This would make the conceptual model more accurate and healthy. Comparing the real and literature survey features together could make the model quite attractive and effective. Filtering the facts which are highly discussed about the social media could make it nearest to accuracy. b) The following are the advantages and disadvantages of literature review:- Advantages :- Deep learning of the subject of research. Develop basic understanding of the subject. Ideas of the resources which we reuse for fact findings. Help reducing time consumption. Comprehensive look on previously found facts and the work done required at various stages of research. Disadvantages:- The literature review sometimes does not clear some factors in the variables. This cause wastage of time and resources. Proper guidance of the supervisors is required to every researcher especially for the inexperienced students (Garrett, 2010).. It is time consuming for teachers to provide feedback and correct them where they are wrong. c) The following are the advantages and disadvantages of the alternative approach:- Advantages:- By collecting the real practical facts by doing it yourself will make the previously found facts more exact and near to accuracy. It increase the practical experience of the researcher and build its confidence to explain the things in more better way. It easily differentiate between the practically found by itself and previously found facts. Disadvantages:- It increase the time consumption where facts are not clear. Without proper guidance of the supervisor or teacher the researcher may got confused sometimes. 3.a) The following are the variables of jesses conceptual model:- Independent variables:- In the independent variables , it consist of two variables which are considered:- Informational value:- The information about the subject is taken by researcher on its own. It is totally independent which topic to choose and where to take information about it. Self discovery value:-The discovery of the certain facts about the subject is the outcome of the independent research done on it (Garrett, 2010). So these variables are totally independent variables. Dependent variables:- In the dependent variables, it consists of two variables which are considered as follows:- Social interactivity value:-The increase in the knowledge about the subject is done by social interactivity at the social media sites. Likewise if we take the examples of apple community and Harley Davidson riders community. These are brands community where people get to know about various things about their devices and bikes by interacting with the members of the community. So it dependent on the knowledge which you get by interaction with social websites. Social enhancement value:-The eagerness to enhance the knowledge about the subject , researcher try to meet various people to know about it and social media help in enhancing the knowledge by getting into touch with outside community people. This increase the dependency on the social sites and social life of the people. Moderating or mediating variables:- In this also there are two variables considered according to jesses conceptual model:- Entertainment value:-The entertainment provided by social websites eventually increase the usage of the social networking sites. Actually entertainment value is different from other social networking sites because in this we can stream live on various things, playing games, online challenges and etc.(e.g:-dholakia,bagozzi,mckenna and bargh 1997) experiences with functionality, and different people i.e it basically maintains relationship with other users. Reward value:- Many social websites increase the attraction by offering rewards on various things . This increase the social involvement of the people. This means that it plays a moderate part of the conceptual model. 3.b) The following are the differences between the moderate and the mediate variables:- Moderators:- Moderator variable is basically a qualitative and quantitative (like reward level) variable. Like if we talk about the social networking sites which attract people by placing rewards on certain items and things, this make this variable a dependent variable. Moderator represents the interaction between independent variables and appropriate condition of a factor in operation (Teel,1983). Mediators:- Mediators are the variables which work between the independent variable and outcome variables. Like we talk about the entertainment value of the social networking sites it plays a mediate variable between the independent variable and the outcome variables. 4.As the model developed by Jesse after the literature survey of the social networking sites. The following hypotheses can be done:- To increase the satisfaction of the member in a particular community the basic variable needed is the informational value from which the researcher get to know about the study and concluding independently discovering the facts from the information give huge encouragement to get deep into the study of brands or anything else. With the increase in the knowledge about the particular brand the social interaction of the member increases(Garrett, 2010). This means that self-discovering of the ideas has higher value to provide satisfaction the member than just collecting the information when dependent variable social interaction and social enhancement values are considered. If we talk about the entertainment value (like playing games or listen music online) provide higher level of satisfaction to the members and further reward value helping as a moderator to make it an outcome variable. If the satisfaction of the member increase higher that it further increase his/her loyalty towards the particular brand community. These are the hypotheses which can be done by considering the Jesses conceptual model. 5.(i)According to Jesses argument, people who love some particular brands will access it from the comfort of their home by showing intentions to join that online brand community. The increase in the driving values from the online brand community will rise the eagerness of the member to join it and start participating in it. Therefore it always important to know from which values the members got drive to join the community. These values include the informational values, self discovering values, self- interaction values, self-enhancement values, entertainment values and the reward values. These values will play a role to rise the satisfaction of the member and this satisfaction will make him to join the community. Once the member got completely satisfied with it, its loyalty towards the brand community will keep on rising and shows his future intentions towards community. This is how Jessecomes into the conclusion about the online networking sites. (ii) The research details shows that there are certain values which rise the relationship between the members and the community. The entertainment provided by online communities through fun by playing games or interacting with others( Dholakia, Bogozzi and Pearo 2004) or by encountering and solving the online challenges or contests(Mckenna and Bough, 1999). This participation of members rise the entertainment value of the social networking sitesand attract other outside members to join the community. This rise the perceived value of site and increase in the satisfaction of the members. These variables increase the relationship between the member and the community. References: O'reilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software.Communications and Strategies,65(1), 17-37. Garrett, J. J. (2010).Elements of User Experience, The: User-Centered Design for the Web and Beyond. Pearson Education. Bearden, W. O., Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports.Journal of marketing Research, 21-28.